How to market your business? It needs your continual effort. You need keep learning and practicing to find out where your real customers are and how to target them effectively. How in other words, how can let other people find your business? It should be a long term plan and investment. You should consider it … [Read more…]
Peeing on the carpet, knocking you down, or stealing dinner off the counter are all signs that your dog doesn’t respect your rules. In other words, you are not the Alpha Dog.
It may not be as sure as death and taxes, but most of us aging baby boomers will be hearing those four little words, “you need reading glasses” from your eye care physician. What has happened to your perfect vision? Even if you were used to wearing glasses, it still can happen. This natural loss … [Read more…]
Public relations is the art, as one of my colleagues put it, of “offering people reasons to persuade themselves.” In other words, we are not Madison Avenue; we don’t tell people what we want them to think. Rather, we give them evidence, facts, and opinions that help them reach a conclusion. If we’re good at … [Read more…]
Little Suzy has really been having a hard time getting some of her assignments done. When she reads in class, she struggles with many words, and her mother reported at conference time that Suzy spends hours each night on homework.
When I was a child, I thought as a child, and I prayed as a child. Every night I closed my eyes tightly and said the words my mother taught me:
As a professional copywriter, not only do I do a lot of writing but I also look at a lot of writing. One of the things I’ve noticed that set the good/great writers from the so-so is rhythm.
It’s not about traffic; it’s about generating leads. That’s right. It only took me eight words to give you the secret super tip on using pay-per-click (PPC) search engines successfully. It’s not about generating traffic to your website; it’s about generating leads from the traffic for which you are paying. This slight shift in understanding … [Read more…]
Although Online Writing Labs or OWLs are developed by various universities throughout the world, they provide valuable resources for all types of writers.