The other day I received a call from a telemarketer selling a website “starter kit” for small businesses. If you are reading this right now, then you undoubtedly know that I have a website. Normally, I would quickly get the telemarketer off the line so I could get back to showing people how to make … [Read more…]
The store reminded me of a well-worn slipper – tattered and dusty, but obviously used and loved. I toured the aisles and backrooms with storeowner and publisher Britton Trice. Celebrity book signings and individualized customer service are obviously major factors in the success of the store. File after file with details of book parties past. … [Read more…]
Marketing successfully requires not only insight into how a product or service can be successfully marketed but also flexibility into the marketing of a product or service.
Do you send email to your Online audience to let them know about an upcoming teleclass, your service or your book? Do you have a seminar “flyer” on your web site?
Personalized search is a hot topic especially since Yahoo! and Microsoft have announced they are aggressively developing this service. Most likely, people will be leery of personalized search if they think that this is just be another way for companies to market to them. Search engine research has shown that there are typically two types … [Read more…]
Do I need a web site? That is the question often asked by business owners.
Camera cell phone by Verizon – offer with a service plan.
1. Directory Linking Create a directory of web sites on a specific topic. Give people the option of adding the directory to their web site by linking to it. Put your business advertisement at the top of the director’s home page. This technique will get lots of people to link to your web site and … [Read more…]
This is it what I use BEFORE I begin to write any marketing copy or launch any new product or service. You can complete this with the by-hand method listed here or use the form that I’ve created (available in the FORMS section of our web site, http://www.abundancecenter.com/forms/main.htm).