Fellow Publicity Insiders, what does this phrase mean?
With a dismal failure rate of more than 75 percent among restaurants, you must be sure you do everything you possibly can do to promote your restaurant through free publicity. Here are 16 tips that will boost your publicity efforts and help you finally get noticed–even if you don’t have a big advertising budget.
You may be in business for yourself or as a small company, but no matter what, especially if you just started this business, you need publicity! It’s great that your spouse or best friend believes in you. You may even have total strangers tell you what a great idea you have. Some may tell you … [Read more…]
To many marketers, the press release is something of a “one sizefits all” proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait.
Media placement is an art. Practicing it often requires as much attention to approach and style as it does to the focus of your story. While it’s important to know how to use creative formatting techniques that can enhance editorial reception to a story (see article, “Using Publicity As A Creative Marketing Tool”) publicists can … [Read more…]
So many clients come to me as a book or marketing coach telling me how they spent and wasted a lot of money and time following different well-known gurus in the book and publicity fields.
If you want to know the best way to approach the media, get advice directly from the source: the editors, producers and journalists who choose the stories that get publicity. Here are some of the best tips I’ve gotten from media representatives about getting your story in the news.