Fellow Publicity Insiders, what does this phrase mean?
Peeing on the carpet, knocking you down, or stealing dinner off the counter are all signs that your dog doesn’t respect your rules. In other words, you are not the Alpha Dog.
This sports cliche is a memorable phrase that reminds people that team success is more important than individual glory. In that sense it is wonderful and is as true for business teams as it is for sports teams. The phrase, however, overlooks the role of the individual in making the team stronger.
Whoever coined the phrase, “It’s a Dog’s Life” wasn’t familiar with 21st century dogs. Time was when the average canine slept outside, ate whatever scraps of food were tossed his way, and if he was lucky, was thrown the occasional bone. He was even expected to earn his keep!
One day, during a discussion about the human nature, a bookish individual asked me where I had read what I said. I ad-libbed an answer that became my catch phrase in similar circumstances: ‘Life is in life before being in books!’
Back in the late nineties, the phrase ‘Content is King’ was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract. Of course, the content had to be well written, relevant and easy to find. Many … [Read more…]