To survive today, small business owners must develop and implement an online business strategy. An online business strategy allows a small business owner to increase sales to whatever level they desire without expanding or changing their existing location.
According to Dough McCormick, Chariman and CEO of iVillage, Inc, “Technologists focus on supply but they don’t understand advertising is focused on demand. Just because we have an available ad doesn’t mean we have to sell it.”
Use your time for problems that are truly important.
“I am Sam. Sam I am. Do you like green eggs and ham? Would you like them here or there? Would you like them in a box, would you like them with a fox?”
It’s your first business or the next Great Idea in your ongoing business, online or offline, it doesn’t matter. The roller coaster ride is a theme and variations on the same experiences. First the exhilaration — THIS idea, or THIS business is THE one. It’ll put you on the map with lots of money in … [Read more…]
If you are serious about adding email to your marketing mix, you should take email seriously enough to develop a plan for it. Too many organizations launch a half-baked email program and then are disappointed when it doesn’t live up to expectations.