I was a psychotherapist for years before I got involved in the holistic movements….before I became a shaman. I had a strong interest in psychosomatic problems. The popular approach at that time, which is still common, was that many body problems, pains, etc., were all in the head. That there was no actual medical basis … [Read more…]
The humble little postcard has been getting a lot of attention in the marketing world. Along with this heightened interest comes some very good questions, such as…
There is a growing movement in the spiritual and holistic fields to bring a more metaphysical and human potential approach to the business community. Holism has been intergrating into both the health and mental health professions for many years now. The men’s , women’s and environmental movements are a part of that holistic shift in awareness. However, … [Read more…]
This article is meant to inform. Please don’t construe this as legal advice.
The war on sp^am has so far been waged on two fronts: legislation to make sp^am illegal and filters that prevent sp^am reaching its destination.
Each year teachers are faced with the daunting task of teaching to a classroom of 20-30 individual students, each with their own learning styles, interests, and abilities. Providing optimal learning for such a diverse group can seem overwhelming. But, there is a simple approach that can be used which will enable all students to succeed, … [Read more…]
Media placement is an art. Practicing it often requires as much attention to approach and style as it does to the focus of your story. While it’s important to know how to use creative formatting techniques that can enhance editorial reception to a story (see article, “Using Publicity As A Creative Marketing Tool”) publicists can … [Read more…]
Looking for the magic formula or the whiz-bang approach that will unlock your business success? Are you willing to pay hundreds for it? How about thousands?
I want to tell you how I go about writing headlines. I like to keep swap files of headlines around for future use. And how I go about doing it goes something like this…
If you want to know the best way to approach the media, get advice directly from the source: the editors, producers and journalists who choose the stories that get publicity. Here are some of the best tips I’ve gotten from media representatives about getting your story in the news.