When I first began attempting to make money on the internet, I fell into the trap of advertising my website with “get rich quick” promoters and products, thinking I’d get my money back immediately with their allegedly wonderful services. After wasting hundreds of dollars on marketing, I decided to take another route: I tried pay-per-click … [Read more…]
According to Dough McCormick, Chariman and CEO of iVillage, Inc, “Technologists focus on supply but they don’t understand advertising is focused on demand. Just because we have an available ad doesn’t mean we have to sell it.”
With a dismal failure rate of more than 75 percent among restaurants, you must be sure you do everything you possibly can do to promote your restaurant through free publicity. Here are 16 tips that will boost your publicity efforts and help you finally get noticed–even if you don’t have a big advertising budget.
1. Directory Linking Create a directory of web sites on a specific topic. Give people the option of adding the directory to their web site by linking to it. Put your business advertisement at the top of the director’s home page. This technique will get lots of people to link to your web site and … [Read more…]
How many times have you heard of seen advertising for a graphic design company that states that they do branding?
The “Mail Order” business is not a business of itself, but isanother way of DOING business. Mail Order is nothing more or lessthan selling a product or service via advertising and the offersyou send out by mail. Therefore, to start and succeed in a mail order business of your own, you need just as much, … [Read more…]
Theoretically, you can offer a million dollars worth of merchandise by mail without ever buying or stocking a single item. The trick to this is by using the drop ship method of selling. Simply stated, this means that you merely do the advertising, receive orders at your address, then forward the orders to your suppliers … [Read more…]
If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.
Unless you have become extremely popular in your personal or business name, you likely need all of the marketing and promotion you can get. Now, you may say, of course, I’m aware of this, but who has the money? This a good and fair question. It may surprise you, though, when I say, you don’t … [Read more…]
I run a small meeting, event and conference planning company based in the New York City area. As an entrepeneur and small business owner with a limited advertising and marketing budget, developing business partnerships has been really helped me to get the word out about the services that I offer. For example, I have aligned … [Read more…]