Fellow Publicity Insiders, what does this phrase mean?
While Internet legend (and young pup) Frank Kern would have you believe that I’m so old I should be confined to a wheelchair, I’m still on the good side of 100! And I can stil enjoy a good concert from time to time.
Marketing successfully requires not only insight into how a product or service can be successfully marketed but also flexibility into the marketing of a product or service.
Building a coaching or consulting practice can be rewarding and lucrative. Sadly, many who get started on this path simply can’t make it. Almost daily I talk to people who give up on their dream of “solopreneurship” and, resentfully, join the ranks of job seekers.
According to Dough McCormick, Chariman and CEO of iVillage, Inc, “Technologists focus on supply but they don’t understand advertising is focused on demand. Just because we have an available ad doesn’t mean we have to sell it.”
Do I need a web site? That is the question often asked by business owners.
Every January, trade publications put out a list of predictions for the coming year. They discuss products, services and trends that they think will change the way business is done, labeling these “disruptive technologies.”
Certainly the newest earth quaking event in Internet Marketing insider circles is the release of John Reese’s New, Traffic Secrets marketing course.
You’ve heard variations of that saying your entire life.